Trucks are the most visible part of the company. We took an ever-present element, the traditional pinstriping scroll on truck paintwork and made it their signature. Within an industry full of conventional geometric identities, a unique brand was created. For this long established civil construction supplier, the message of who they were and what the Alex Fraser Group offered, was best served with design that projected the strength of the organisation and its product, to its own people and its clients. The communication material we created built on the bold and simple graphics with straight talking, simple headlines for recruitment and sales promotion.
Introducing new flavours adds energy and momentum to a well loved brand. To let consumers […]
VIEW PROJECTMaintaining and extending established brands with new SKUs, new feature information and promotions requires a […]
VIEW PROJECTResponsible yet friendly. The Pivot Home Loans identity uses colours, fonts and graphics that don’t […]
VIEW PROJECTExposure to the lesser known life behind-the-scenes of the Australian Ballet was the purpose of […]
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