Annual reports are the opportunity to push the established look of an organisation beyond the limits of the style guide. When a direction for reinvigoration of the visual identity was requested by the client, we updated the established ribbon as a folding geometric device with accompanying stripe elements. Launching this new visual language with the annual report, the reader is engaged with fresh colour and more graphically based information that features text appropriately and communicates the organisation’s successes. The new identity offers a massive perception shift to the organisation’s members that can be built on and reinforced in future publications, stationery and signage.
Exposure to the lesser known life behind-the-scenes of the Australian Ballet was the purpose of […]
VIEW PROJECTThis program to engage supporters of the Australian Ballet, uses mesmerising images of the dancers […]
VIEW PROJECTVisual identity for a boutique stationery maker. The modern yet elegantly detailed ethos of the […]
VIEW PROJECTCreating fresh themes about people and their achievements was the brief for these annual awards […]
VIEW PROJECT