Annual reports are the opportunity to push the established look of an organisation beyond the limits of the style guide. When a direction for reinvigoration of the visual identity was requested by the client, we updated the established ribbon as a folding geometric device with accompanying stripe elements. Launching this new visual language with the annual report, the reader is engaged with fresh colour and more graphically based information that features text appropriately and communicates the organisation’s successes. The new identity offers a massive perception shift to the organisation’s members that can be built on and reinforced in future publications, stationery and signage.
Responsible yet friendly. The Pivot Home Loans identity uses colours, fonts and graphics that don’t […]
VIEW PROJECTThe Finance Market brand uses the idea of money as its identity. The stylised graphic […]
VIEW PROJECTDesigned for nutrition, this new brand needed to hit the right notes. Flavour is emphasised […]
VIEW PROJECTThe extensive programs for schools offered by the Arts Centre Melbourne required clear, well defined […]
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