For this change of address announcement for Bambra Press, we decided to tell a story. To do this, we recreated the format of a children’s book, featuring the clients’ well-known dogs as characters, and their adventures on moving day. The book was incredibly popular with the company’s clients. A large part of this success came from using an approach miles away from the usual hard-sell, while actively showcasing the printing and production abilities of the company. The book was completed with an old-style library envelope containing a business card with the new details.