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Watershed carwash café
Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
Other work
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Arts Centre Melbourne Chookahs! Festival
Creating the atmosphere for an event, right from the audience members first contact, inspired this […]
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Mimco mag
This publication contained a catalogue and was used as an introduction to the company at […]
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Interior Designer identity
Colour and texture are fundamental to interior design. We feature these elements for this identity. […]
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Australian Ballet Bodytorque
This program to engage supporters of the Australian Ballet, uses mesmerising images of the dancers […]
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