Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
Presenting an approachable and friendly image are essential traits for retailers. When you add green […]
VIEW PROJECTOpening up the safe revealed the treasures of the Municipal Association of Victoria. The maps, […]
VIEW PROJECTThe Queen Elizabeth Centre provides support, care and education to families. Describing this important goal […]
VIEW PROJECTThe Finance Market brand uses the idea of money as its identity. The stylised graphic […]
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