Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
Lots of colour and a very simple hand drawn style are at the core of […]
VIEW PROJECTIdentities have a job to do. For this goldsmith producing bespoke jewellery, that story is […]
VIEW PROJECTPeople working for other people was the focus of this annual report for a food […]
VIEW PROJECTAnnual reports are the opportunity to push the established look of an organisation beyond the […]
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