Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
Clean, clear sections with generous use of space create easy to find points of navigation […]
VIEW PROJECTA defined and distinctive style was developed for the packaging of this range of hair […]
VIEW PROJECTNadavoc creates work for people with disabilities. To engage potential clients with this unique organisation, […]
VIEW PROJECTThis popular TV series is turned into the latest Yoplait brand. Each 6 pack features […]
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