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Watershed carwash café
Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
Other work
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Goldsmith identity
Identities have a job to do. For this goldsmith producing bespoke jewellery, that story is […]
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Bouncing Back booklet
Bouncing Back is designed for parents and children who have experienced family violence. The booklet […]
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The Amazing Predicto
Lots of colour and a very simple hand drawn style are at the core of […]
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Frogwood Arboretum
Graphically communicating your organisations name can work strongly for you. People appreciate being engaged with […]
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