Annual reports are the opportunity to push the established look of an organisation beyond the limits of the style guide. When a direction for reinvigoration of the visual identity was requested by the client, we updated the established ribbon as a folding geometric device with accompanying stripe elements. Launching this new visual language with the annual report, the reader is engaged with fresh colour and more graphically based information that features text appropriately and communicates the organisation’s successes. The new identity offers a massive perception shift to the organisation’s members that can be built on and reinforced in future publications, stationery and signage.
This publication contained a catalogue and was used as an introduction to the company at […]
VIEW PROJECTOpening up the safe revealed the treasures of the Municipal Association of Victoria. The maps, […]
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VIEW PROJECTMaintaining and extending established brands with new SKUs, new feature information and promotions requires a […]
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