Annual reports are the opportunity to push the established look of an organisation beyond the limits of the style guide. When a direction for reinvigoration of the visual identity was requested by the client, we updated the established ribbon as a folding geometric device with accompanying stripe elements. Launching this new visual language with the annual report, the reader is engaged with fresh colour and more graphically based information that features text appropriately and communicates the organisation’s successes. The new identity offers a massive perception shift to the organisation’s members that can be built on and reinforced in future publications, stationery and signage.
The extensive programs for schools offered by the Arts Centre Melbourne required clear, well defined […]
VIEW PROJECTIntroducing new flavours adds energy and momentum to a well loved brand. To let consumers […]
VIEW PROJECTThe mid-teen, street and surf group are a fussy, fussy bunch. To simply call this […]
VIEW PROJECTGraphically communicating your organisations name can work strongly for you. People appreciate being engaged with […]
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