The mid-teen, street and surf group are a fussy, fussy bunch. To simply call this niche, is to underestimate the value of getting the message right. We took the need for an original approach as far as designing a new card tube with end caps for the core range of packaging, that rolls through a counter display. A roughly produced base of colour under a traced-effect series of illustrations covers the tubes and boxes of the Chick range.
Distilling and presenting the most important elements in a consumer friendly design, we organised and […]
VIEW PROJECTIntroducing new flavours adds energy and momentum to a well loved brand. To let consumers […]
VIEW PROJECTDesigned for nutrition, this new brand needed to hit the right notes. Flavour is emphasised […]
VIEW PROJECTAnnual reports are the opportunity to push the established look of an organisation beyond the […]
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