Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
A logograph is the visual representation of a word. For the Polish identity, this technique […]
VIEW PROJECTCreating fresh themes about people and their achievements was the brief for these annual awards […]
VIEW PROJECTBouncing Back is designed for parents and children who have experienced family violence. The booklet […]
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A pure and clean experience with the authority of research is the promise of this premium […]
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