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Watershed carwash café
Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
Other work
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Goldsmith identity
Identities have a job to do. For this goldsmith producing bespoke jewellery, that story is […]
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Alex Fraser Group
Trucks are the most visible part of the company. We took an ever-present element, the […]
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Sinclair Walker identity
This sophisticated identity is based on the humble brick. Three colours offer the stationery set […]
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Australian Ballet diaries
Exposure to the lesser known life behind-the-scenes of the Australian Ballet was the purpose of […]
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