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Watershed carwash café
Creating an identity for a carwash that wanted to bring the café part of the equation up a notch, without sacrificing the core of the business, led to the lip-smacking car icon. Watershed carwash café has since become a very successful and expanding franchise. Fresh use of type and colour is carried through collateral and signage. The icon is immediate in the recall of this brand by customers, creating a clear distinction from competitors in a tight market.
Other work
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Interior Designer identity
Colour and texture are fundamental to interior design. We feature these elements for this identity. […]
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Queen Elizabeth Centre
The Queen Elizabeth Centre provides support, care and education to families. Describing this important goal […]
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Yoplait Squeezie packaging
Distilling and presenting the most important elements in a consumer friendly design, we organised and […]
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Sponge natural cosmetics
A pure and clean experience with the authority of research is the promise of this premium […]
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