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ACT flyer

Typography is often an under utilised element in pieces of communication. Making more of the words on paper builds-in their meaning and purpose. Creating the identity for a program in this way also reduces the need for additional elements. The pièce de résistance was forme cutting the A graphic through both pages. This delivered a strong character for this piece that reinforces the A’s recurring presence through the suite of documents we have created for the MAV.

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